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Archive for the ‘Know Your Fav Brand’ Category

Jerrod Blandino

Jerrod Blandino

Jerrod Blandino, an exciting young makeup artist working behind the counter at Saks, couldn’t find the exciting shades, rich pigments, and silky textures he desperately wanted for his clients (some of which were of the A-list celebrity variety). So he did what any logical, creative-minded person would do—he began whipping them up himself. So after long days at work, Jerrod spent his nights mixing and melting colors at home and delivering his custom concoctions (in paper cups) to clients the next day.

With a funky style of his own, and an obsession with all things makeup, Jerrod started to make a name for himself and soon, Hollywood came calling. With a growing list of star-studded clientele clamoring over his signature creations, Jerrod’s talent for turning ordinary girls into sophisticated glamourinas became legendary. But after months of making a mess of his kitchen and ultimately destroying his microwave in the process, Jerrod was at a crossroads—and itching to get out from behind the makeup counter.

Enter Jeremy Johnson, a cosmetics marketing guru who also happened to be Jerrod’s best friend. Jeremy noticed the frenzied demand for Jerrod’s shimmering and sparkling made-to-order makeup and encouraged him to turn this hobby into a business. And so his very own makeup brand was born.

More at: http://www.sephora.com/browse/brand_hierarchy.jhtml?brandId=Too%20Faced&contentId=C11176

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Lauren Luke

Lauren Luke

From youtube tutorials to her own make-up line!

YouTube regularly spawns flash-in-the-pan celebrities, but few have managed to build a profitable business out of their exposure. Lauren Luke is a rare exception—the British self-taught make-up guru built such a loyal following with her chatty tips on how to imitate celebrity looks, that she just launched her own line of cosmetics: By Lauren Luke. 

In contrast to high-profile make-up artists like Bobbi Brown, Luke has true girl-next-door appeal. The former taxi dispatcher started experimenting with brightly coloured make-up in high school. While selling cosmetics on eBay as a 26-year-old single mom, Luke started making simple, unedited YouTube tutorials for her customers, which have been viewed over 40 million times since she started posting them 18 months ago.

The By Lauren Luke line, sold exclusively through Luke’s website to customers in the US, Canada and Europe, features kits of hand-picked shades. Naturally, each kit comes with a video tutorial on how best to apply ‘Fierce Violets’, ‘Vintage Glams’, ‘Sultry Blues’ and ‘Luscious Greens’. Luke hopes her customers will do what she does whenever she receives new cosmetics in the mail: “chew the postman’s hand off with excitement”. From her deft use of social media, to how she generously shares her skills to attract a loyal following, most seasoned entrepreneurs could learn a thing or two from Lauren Luke.

more at: http://tinyurl.com/c8tcjn

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Danielle Raynor and Laura DiGirolamo

Danielle Raynor and Laura DiGirolamo

When co-founders Danielle Raynor and Laura DiGirolamo met, they were both self-proclaimed product junkies working in the beauty industry. If you were to put their résumés together, you’d get a beauty consultant, graphic designer, agent, makeup artist, marketing director, and lawyer. Yet, as diverse as their experience was, they had one thing in common: the inability to wear fine fragrances without headaches, sneezing, itching and, well, just about every other allergy symptom.

Knowing that traditional fragrances are primarily complex mixtures of synthetic chemicals that can absorb into the bloodstream and irritate the senses, Danielle and Laura set out on a mission: To create a luxury fragrance that was actually good for you. One that was full of natural, skin-friendly ingredients and free of everything else.

After meeting with a team of renowned chemists, Danielle and Laura realized their mission was possible: natural ingredients and technologies could be applied to create fragrances more refined than those typically produced by purely synthetic compounds. And so LAVANILA, the premier healthy fragrance, was born.

Having such a revolutionary concept—a fragrance that’s good for you—the essence of the collection needed to be equally as compelling. Enter vanilla. Universally loved and highly praised for its warm, luxurious, and natural qualities, it was the perfect complement and anchor. And because the finest vanilla comes from Madagascar, the brand adopted the country’s native word for the ingredient—LAVANILA—as its own name.

LAVANILA’s luxuriously healthy approach, coupled with the passion and dedication of its founders, has set the stage for a beauty revolution. With the healthy fragrance as the first of many breakthrough products and categories, LAVANILA is dedicated to creating a unique collection of healthy products that are natural, nourishing, and captivating. And there’s nothing vanilla about that.

read more at: http://tinyurl.com/dmlk6l

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When Silicon Valley whiz kid Kent Yu came up with the idea for T3, a high-tech heat styling system that uses crushed tourmaline jewels to help speed up styling time, he not only created a collection of top-of-the-line hair tools, he revolutionized the way we style our hair. By incorporating tourmaline, a semi-precious stone that produces more negative ions than any other substance, as well as infrared heat, which gently dries hair from the inside-out, he developed his first styling tool, which turned out to be the biggest innovation the hair business has seen in years.

It was called the T3 Tourmaline II Ionic Hair Dryer. Weighing in at less than a pound, the super-sleek, feather-light hair dryer promised lightning fast drying time (as in 60 percent faster than conventional models), as well as a serious reduction in frizz and static and an overall healthier head of hair. And to the amazement of everyone who tried it, it delivered—on all three counts.

Within months of introducing his breakthrough blow dryer to the world, Yu’s brainchild made headlines in almost every major magazine. And as the profile of the product expanded (the dryer became a fixture at Fashion Week and on the set of a handful of hit T.V. shows), so did the line, which grew to include an assortment of cutting edge ceramic irons and a diffuser. Praised for their amazing versatility, each one of T3’s newest tools had the distinct honor of being the first of their kind. From an iron that works on wet or dry hair, to a dual functioning iron that has the unique ability of turning hair straight or curly, both also created unprecedented buzz, landing them in Oscar® baskets and spawning an A-list following.

The T3 brand has single-handedly revolutionized the world of hair tools, making heat styling faster, less damaging, and easier than ever before. As for the future, if T3’s track record is any indication, the future of heat styling is looking pretty darn gorgeous-and filled with an unprecedented number of good hair days.

More at: http://tinyurl.com/dk5omj

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Armand Petijean

Armand Petijean

Once upon a time, in the rustic countryside of France, Armand Petitjean happened upon the ruins of Le Chateau de Lancôme while on vacation. Inspired by the delicate, fragrant roses that grew along the weathered stones, Petitjean chose the classic bloom as the symbol and the castle’s moniker; Lancôme, as the name of his new company.

In 1935, he launched five fragrances simultaneously—Tendre Nuit, Bocages, Conquête, Kypre, and Tropiques—presenting them at the opening of the Universal Exhibition in Brussels. Lancôme was the center of attention, capturing a prize—and the admiration of thousands from all over the world.

Building upon this success, Petitjean soon expanded beyond his perfume line to offer a complete range of products, including makeup and skincare. In 1941, as part of a total beauty concept, he launched a program to train a group of young women as beauty advisors. Instructed by top-level scientists, professors, and doctors, these ambassadors of French style and elegance became the voices of Lancôme worldwide.

During the years that followed, Lancôme continued to establish its prestigious image abroad and came to the United States in the 1950s, answering a growing demand for superior quality products.

Today, more than ever, Lancôme is dedicated to maintaining exacting quality standards and pioneering new concepts in beauty, which have trademarked its products for over 70 years. Its state-of-the-art laboratories—boasting over 2,700 scientists and researchers on three continents—have created new generations of spectacularly effective beauty products, while the company’s international presence has made its beauty mark in over 163 countries.

And the Lancôme legend continues to live happily ever after.

More at: http://tinyurl.com/cdbza7

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Kate Somerville: The Skincare Professional
Before achieving the coveted title of “facialist to the stars,” Kate Somerville spent her professional life addressing skin wellness for anyone in search of beautiful skin. The Kate Somerville Skin Health Experts, a renowned “medi-skin” clinic in Los Angeles, is the place to go when A-listers are in need of some serious TLC for their skin. By partnering with top dermatologists and cosmetic surgeons, Somerville has an impressive resume of achievements that includes pioneering the field of paramedical esthetics (the integration of medicine and skincare) to helping experts lay the foundation for the “medi-spa” industry. Her multi-dimensional strategy for achieving healthy skin has made her one of the most trusted names in skincare today.

For over 18 years, Kate’s dedication to research and development has kept her at the forefront of skin wellness. She is personally responsible for the glowing complexions of some of the most photographed faces in the world, all of whom depend on her to maintain healthy skin and ageless beauty. Committed to innovation and introducing products, services, and concepts that really work, Kate Somerville makes radiant skin a reality for all individuals—no appointment or A-list status required.

Kate Somerville: The Clinic
Nestled inside several cool and cozy bungalows on Melrose Place, Kate Somerville Skin Health Experts is a Los Angeles treasure. In the spring of 2004, the clinic first opened its doors with three treatment rooms and three service providers. In just a few short years, it grew to 16 rooms and over two dozen service providers. Somerville’s results-driven, comprehensive, medi-skin clinic is designed to address the total health and welfare of your skin. With an emphasis on clinical skincare and advanced technologies, as well as unparalleled service and proven results, it is the destination for anyone seeking real solutions to their skin concerns. Featured widely in the media, the clinic is visited daily by some of Hollywood’s A-list celebrities.

Somerville’s trusted team of “skin health experts” is comprised of medical directors, physicians, nurse practitioners, RNs, estheticians, and, of course, Kate—all of whom are devoted to each client and their ultimate skincare goals. Each expert has been recognized by Kate Somerville and her team as a talent within their field, and all share a common goal to Renew Skin, Restore Health, and Deliver Results.

More at: http://tinyurl.com/crxngp

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When esthetician Marcia Kilgore opened her first Bliss spa in Manhattan in 1996, New Yorkers had never experienced anything like this quirky, attitude-free slice of heaven. A six-month waitlist for their famous facials quickly ensued, which became one of the most coveted tickets in town, and the cult of Bliss was born. But Kilgore quickly realized that waitlists are no fun, and set out on a mission to deliver a piece of Bliss to stressed-out people everywhere.

Fast forward nearly 10 years later and Bliss fans can get their skincare fix at an ever-growing roster of outposts, as Bliss and the über-hip W Hotel chain inked a deal to open Bliss Spas at select W Hotels worldwide. Bliss-a-holics can now enjoy the spa’s funky jazz tunes, laid-back atmosphere, freebie brownie buffet (carrots, schmarrots!), and legendary treatments (anyone interested in a quadruple thighpass, or a hangover herbie?) at locations around the world including London, Los Angeles, Chicago, Dallas, and San Francisco.

 Can’t get to a Bliss spa? Though nothing quite compares to a Bliss spa, a visit to their extensive line of skincare and bath and body products comes pretty darn close. From serious cellulite-fighters (FatGirlSlim and Serious Seaweed Cellulite Soap) and intense wrinkle-fighters (Wrinkle Twinkle is magical!) to heaven-scented shower gels and lotions (Lemon + Sage Butter is to die for!), Bliss has magically packed the spa experience into every bottle—in fact, you can almost taste those brownies.

More at: http://www.sephora.com/browse/brand_hierarchy.jhtml?brandId=Bliss&contentId=C11996

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