Jennifer and Fiona Lees were searching for the perfect lip gloss – aren’t we all! They decided that if they couldn’t find it, they would develop their own. After years of working with a cosmetic manufacturer, Balmshell was created. Now they have a collection of 16 pretty glosses, which can be found at Sephora stores throughout North America and France. The Lees sisters are this month’s Top Women in Focus.
When you were a little girl, what did you want to be?
Jen: I wanted to be a teacher. I loved stickers and my teachers were not only allowed to check homework in red ink but use fun stickers like “GRRREAT WORK!!!” I always thought that was such a powerful thing.
Fiona: I always wanted to be an actress. You know, live the Hollywood dream.
Where did the idea for Balmshell come from?
Jen: It started out as a closet dream. Fiona and I really wanted to create something together and always had a passion for cosmetics. We knew that we had to follow our passion, and our passion was cosmetics. We would brainstorm ideas and concepts and talk about how we envisioned the line. We knew that we needed amazing formulas, great branding and unique packaging. We worked with a chemist who helped create a fabulous formula and we thought of a fantastic name, we just needed unique packaging. One day I walked into a store and found a float art pen. The pen had a moving illustration and told a story. It had a sense of humour and personality. It was just a pen but a pen that had an instant emotional connection. That day Fiona and I knew that was what we wanted our customers to feel. That day the concept for the packaging of Balmshell was born.
What was the first theme that Balmshell produced?
Fiona: Shopaholic was the first illustration/theme. Balmshell is about unleashing your inner goddess and celebrating indulgence. We thought about what women really enjoy and take pleasure in. Shopping was at the top of the list. Every woman can relate to being addicted to shopping. So we picked shopping as our theme and then added a little sense of humour to it.
More At: http://lipstickpowdernpaint.com/2008/10/02/top-women-in-focus-jennifer-and-fiona-lees/